Programas que elaborei para várias disciplinas do cursos de Comunicação da Faculdade de Ciências Sociais e Humanas da Universidade de Macau entre 1996 e 1999.










1ST SEMESTER 1997/98

Lecturer: Clara Gomes
Course timetable: Tuesdays/Friday Comm 205-001: 12.30 to 14.00
Comm 205-002: 14.00 to 15.30
Office: T245 Telephone:3974245
Assistant: Justina Cheang


This course will introduce students to the background and most important theories in the study of intercultural communication. It will focus on how the intersection between cultures affects the process of communication. We'll analyze the levels of communication in different cultural settings such as international, interethnic and interracial settings.
These will be the main points of study:

1. What is culture?
2. Introduction and background to intercultural communication
3. Elements of culture
4. Cultural systems influencing intercultural communication
5. Subcultures and reference groups
6. Cultural belief systems
7. Culture shock and acculturation
8. Interpersonal factors in intercultural communication
9. Verbal and non-verbal intercultural communication
10. Intercultural communication and mass media


Dodd, Carley, Dynamics of Intercultural Communication, Wm. C. Brown Company Publishers, 1991.
Since this book cannot be found in the university's bookshop or library the students will be provided with copies of the relevant chapters that they must photocopy and read at home.


Participation - The students must attend classes. Participation will be required and highly evaluated.

Assignments - there will be small assignments from lesson to lesson, like reading a text and commenting on it next lesson.
There will also be four main assignments, two individual and two group works.


There will be a final examination


Assignments: 60%
Exam: 40%



Semester I. 1998/99

OFFICE HOURS: Tues/Friday 12.30 to 02.00 and Thursday 11.00 to 2.00. Ext.245.


This is a research orientated course in which the students elaborate a social science research project using the concepts previously learned in Intercultural Communication - COMM 205. Students receive orientation in class so they can choose a specific subject and pursue the objectives of their research in a correct way.
Classes consist of 1) revising of Intercultural Communication concepts 2) introduction to some social science methods 3) presentation of an intercultural communication topic by students 4) orientation of the groups research projects.


Social Science research project

The students form groups of three and write a research paper on the topic of their choice as it relates to intercultural communication. The paper must be between 20 and 30 pages.
Groups should submit the first draft of the research proposal (including topic, methodology and sources/references) by October 9 and the final proposal by October 15. The dead line for presentation of the project is December 8.

In class presentation and discussion

Each student is required to choose an intercultural issue from the media (print article, TV ad, documentary, radio program, etc.), analyse it using intercultural communication concepts and present it in class. After each presentation there is discussion.
The student must not present the content of the article but the analyses of it.
The student must make copies for class mates and lecturer (in case of print or on line article) or present the audio or visual material in class.
Both presenter and other students are evaluated for their capacity to use intercultural concepts to discuss the subject and for their participation in the discussion.


Research projects are evaluated for: originality of ideas; use of Intercultural Communication knowledge; use of social science methods; sources and bibliography.
The presentation is evaluated for capacity of analyses; use of intercultural communication knowledge, rhetoric skills and participation in discussion.


For revision of intercultural communication concepts: Dodd, C. (1991) Dynamics of Intercultural Communication, Dubuque: Wm C. Brown Company.
For social science methods: Babbie, E., (1990) Survey Research Methods, Belmont: Wadsworth and Babbie, E., (1990) The Practice of Social Research.
Other references will be given.
Students are responsible for their own bibliographical research and photocopying.


No mobile phones or pagers are allowed in class.
Since classes will consist mainly of discussion, students that disturb the exchange of ideas going on may be asked to leave.

JOURNALISM I - COMM 312 - 002 and 003

Semester I, 1998/99

OFFICE HOURS: Tuesday/Friday 12.30 to 02.00 and 05.00 to 6.30.
OFFICE: T 245, ext.245


This course introduces the students to the study of journalism as a social process and as a profession. In the introductory part of the course we'll talk about the social and political aspects of journalism and about control and ownership of the media in different economical and political systems. The concept of news and its relativity is the next theoretical teaching.
From then on the student learns how to write news and how and where to find them. Beet reporting, interviewing and press conference reporting are some of the techniques taught both in theory and practice. The later consists not only of in loco coverage by the students but also of case studies. Examples from the international, Hong Kong and Macau press are used for analysis and comparison.


1. Journalism and mass communication
2. Theories of the press
3. The social responsibility of the press
4. What is news
5. Components of the story
6. News organisations and resources
7. News gathering
8. Beat reporting
9. Social news reporting
10. Political news reporting
11. Meetings, speeches and press conferences


The students are expected to apply the theoretical principles learned in class to their practical assignments.
There are no special hand-outs on the assignment. The objective and evaluation criteria are explained in class for better understanding.
No assignments are accepted after the dead line.
If students have any questions, remarks, or complaints both about their assignments and classes, they will be given orientation during office hours.

Assignments and evaluation

Assignment 1: Finding and analysing different types of leads (summary lead, blind lead, delayed identification lead). Writing leads. 10%
Assignment 2: Writing short news based on press releases 10%
Assignment 3: Covering a live event 10%
Assignment 4: Speeches- one speaker: covering a seminar 10%
Assignment 5: Book review 10%
Participation: 10%
Examination: 40%
(Note: In class practice of writing leads and news counts as participation.)


The students are required to read daily the Macau and Hong Kong newspapers mainly The South China Morning Post and The Hong Kong Standard.
The students are responsible for researching and photocopying their own material.
Hough, G.(1996), News Writing, Houghton Mifflin is the set book for this subject.
There will be other reference books.
Books advised for book review:
Chan, J.(1996) Hong Kong Journalists in Transition, Chinese University Press
Haws, D. Touring the news room: an inside look at a newspaper, Iowa State University Press
Hachten W., The World News Prism, Iowa State University


University of Macau \ FSH
II Semester 1998/99
Lecturer: Clara Gomes
Office hours: Tuesday/Friday, 11.00 to 02.00 p.m.
Office: T245 Tlf. 3874245

Course overview

Journalism II is the continuation of the first part of the program. The objective is to introduce students to the practice of print journalism. Although there will be lectures on issues connected with the practice of the profession, like ethics, libel or access to information, the focus of this subject will be on news gathering and writing exercises. There will be no audio-visual materials - this is a print journalism course.
A good English level is one of the basic requirements for this subject.

The basic program will be as follows:

1. Professional ethics and access to information
1.1. The Press Ordinance of Macau.
1.2. Libel: case studies.

2. News - second-day stories and follow ups

3. Spoken word - the speech - stories with more than one speaker

4. Political news gathering - covering the Legislative Assembly

5. Press conferences

6. Interviewing principles

7. Features



Newspapers: mainly The South China Morning Post and The Hong Kong Standard. The students are required to read this two publications every day.
Book: mainly Hough, G., News Writing, 3th ed.,Houghton Mifflin Company, Boston, 1995. Required chapters: 10,12,14,15,16,17.
Other material: The Press Ordinance of Macau; articles from other publications; other reference books.

Since this is a university course, the students are responsible for researching and photocopying their own materials.


1. Covering one session of the Legislative Assembly. (2/3 pages)
The students will be required to write a report about the session with quotation from more than one speaker.

3. Press conference. (2/3 pages)
The students will report on the results of a press conference for which they researched and prepared questions before.

3. Book review
A 4/5 pages review of a chosen book.

4. Feature writing (2/3 pages)
Writing a feature about any subject the student chooses. News gathering skills such as diversity of sources will be valued.

The students are expected to apply the theoretical principles learned in class to their practical assignments.
There will be no special hand-outs on the assignment. All the information the students need about length and objective is in this syllabus. The dead-line will be written in the board. No assignments will be accepted after that date.
If the students have any questions, remarks or complaints both about their assignments or classes they will be given orientation during office hours.

Participation, attendance and discipline

The students will be required to participate in class, specially through the writing and correcting of news. Participation will be highly valued. There will be negative participation grades for those who are often absent, distracted or just don't ask questions, give examples or participate in the class exercises.

The students may not be absent more than 20 % of the classes, in which case they automatically fail the course, in accordance with faculty regulations.


Assignment 1 - 15%
Assignment 2 - 15%
Assignment 3 - 15%
Assignment 4 - 15%
Participation - 10%
Examination - 30%
Total - 100%


Semester 96/97



Instructor: Clara Gomes
Office hours: Office: T239
Assistant: Justina Cheang
Office Hours:Monday/Thursday 9.30/12.30 Office: T247


This course will introduce students to the theory of mass media as well as the characteristics of each mass medium. The classes will consist mainly of lectures, and guest speakers will be invited.

The main topics of this subject will be as follows:
a. What is mass communication?
b. The print media (Books, Newspapers and Magazines)
c. The electronic media (Radio, TV and Film)
d. Media professions
e. Laws and Ethics
f. The social effects of mass communication


a. Readings – We will be using a text book by Joseph R. Dominick The Dynamics of Mass Communications, 5th ed. , MacGraw-Hill. Those who want a copy can check with bookstores in Hong Kong. There will also be other reading materials.

b. Written assignments – there will be two individual assignments and one group project.
Oral presentation – the students will form groups and prepare a synopsis of written
materials and present it in class.

c. Attendance and participation – according to the University regulations, those who fail to attend more than 20% of the lectures will not be allowed to take the final
examination. Participation during class time will be highly valued.

d. Tests – there will be a mid-term and a final examination.


* Attendance and participation 10%
* Assignments 40%
* Mid-term examination 20%
* Final examination 30%
Total 100%

COMM 102 - 001 AND 003



I Semester 96/97

Instructor: Clara Gomes
Office: T245
Office hours: Tuesday/Friday 12.30 - 3.00.
(by appointment)
Assistant: Justina Cheang
Office: T247
Office hours: Monday/Thurday 9.30 - 12.30
Class time: 001 Tuesday/Friday 9.30 - 10.50
003 Monday/ Thursday 3.30 - 4.50

1. Course Overview

In this course you'll learn the basic theories and practices of communication in a one to one level and in a small group level. This study aims to provide you with the knowledge to practice interpersonal skills such as self disclosure, developing trust, listening, express yourself both verbally and non verbally and managing conflict.

2. Requirements

a) Readings - Human Relationships, a skills approach by Richard Nelson-Jones will be the main reading material, although other texts may be used. The students will be provided with some copies of this book that they must photocopy. Some pages or chapters will be assigned in class and discussed the next session.

b) Participation - The students will be divided by small groups that will perform exercices in class. Due to the objective of this course, participation will have a heavy weight in the evaluation of each student.

c) Homework - There will be five assignments to be prepared at home.

d) Tests - There'll be a midterm exam and a final exam.

3. Grades

*Attendance and Participation 250
(The student will lose 10 points for each absence.
But a student who has more absences than another
one may have a better mark if he is more participative)
*Homework 250
*Midterm exam 200
*Final exam 300
*Total 1000 (100%)

Grades are based on the official university grading system:

A: 880-1000 D: 500-580
B: 730-880 Fail: less than 500
C: 580-730


The 4th year students created a newspaper, UMAC Bridges, under the lecturer's orientation.