size 36 – an essay about norms

Portugal, 2007, 3'+ 10'+ 25', DV, Color
video art instalation

Synopsis

«Normalization is a process whereby behaviours and ideas are made "normal" through repetition, or through idealogy, propaganda, etc., often to the point where they appear natural and taken for granted.» in Wikipedia.

Size 36 is an essay about the norm – the first of a project participated by other artists. Nine women put on a size 36 set of clothes. 36 is the ideal size for women in Portugal, the one «young people's» stores sell the most. «Go from a 42 to a 36 in 8 weeks», magazines propose. Although we try to normalize our body it tends to rebel against norms...

Credits

Director: Clara Games • Sound: ru*mor* • Light: Pedro Gil • Performers: Amélia, Ana Luísa, Cristina, Felicidade, Clara, Leonor, Paula, Raquel, Sofia

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